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South Bay Lakers
For the Lakers’ G League team, I concepted and designed custom uniforms for multiple theme nights—events that highlight local culture, community partnerships, or special causes. These weren’t just jersey designs; each one involved a full creative rollout, including photoshoots, promotional graphics, and game-day visuals for social. The work needed to feel fresh and event-specific while aligning with the Lakers' larger brand identity.
Taste of the South Bay
Taste of the South Bay celebrated the energy and character of the South Bay Lakers’ coastal home. I designed a custom jersey inspired by the colors and atmosphere of the beach, with a sunset gradient, a custom sun wordmark, and ocean blues. The look was meant to feel laid-back but elevated, capturing the lifestyle of the South Bay while still fitting within the Lakers’ visual branding. With the help of Abigail Field's camerawork, and Mika Ventura's eye for design/production, we were able to capture some great photos of the SBL players wearing the jerseys for the first time. I also created a "Behind the Design" instagram carousel post, which goes with every theme night jersey to promote the special night, as well as one-off graphics for the game.
CAROUSEL POST—
THEME GRAPHICS—
Scout Night
The Scout Night jersey draws from the core values of scouting—exploration, community, and determination. Inspired by badge symbols and campfire nostalgia, the design reflects a shared pride in growth and achievement, both in scouting and in the South Bay team. I also designed promotional graphics and social assets to support the theme. With help from Becca Moot and Mika Ventura, we staged a photoshoot that brought the concept to life with a blend of tradition and energy.
CAROUSEL POST—
THEME GRAPHICS—
ME WITH THE JERSEYS—
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